TapstiK Complete Business Documentation
Comprehensive business analysis and strategy documentation for TapstiK - Nepal's leading restaurant digitization platform.
Document Control
Executive Summary
1.1 Product Name
TAPSTIK - A portmanteau suggesting "Tap" (touch/digital interaction) + "Stick" (QR stickers on tables), representing the core functionality of the product.
1.2 Tagline
"Stop Waiting. Start Serving."
This tagline directly addresses the primary pain point in restaurant operations - waiting time for both customers and staff.
1.3 Business Type
Platform for restaurant digitization and service optimization.
1.4 Parent Organization & Contact
Company
Mega Minds Nepal
Phone/WhatsApp
+977-9863588895
megamindsnepal@gmail.com
Website
www.megaminds.com.np
1.5 Mission Statement
To revolutionize the dining experience in Nepal by eliminating service friction through smart, accessible technology that requires no app downloads and works seamlessly across all devices.
1.6 Vision Statement
To become the leading restaurant technology provider in Nepal, enabling every dining establishment to deliver exceptional customer service through digital transformation.
Product Overview
2.1 Product Definition
TapstiK is a browser-based, QR code-powered restaurant management system that digitizes the customer-staff interaction process. The system eliminates the need for customers to wave, shout, or wait for staff attention by providing instant digital communication between tables and the kitchen/service area.
2.2 Core Problem Statement
Traditional restaurant service faces several critical challenges:
2.3 Solution Architecture
TapstiK addresses these problems through:
QR Code Integration
Unique codes per table
Browser-Based
No app download required
Real-Time Dashboard
Central monitoring
Instant Notifications
Push alerts for requests
Digital Menu
Dynamic, updatable content
2.4 Key Statistics
3s
Staff Call Time
100%
Table Coverage
+20%
Customer Retention
Target Market Analysis
3.1 Geographic Focus
Primary Region:
Kathmandu Valley
Major Cities:
Pokhara, Biratnagar, Bharatpur, Lalitpur
3.2 Target Customer Segments
Segment A: Quick Service (QSR)
- • Momo shops
- • Fast food outlets
- • Cafes and coffee shops
- • Street food establishments
Segment B: Casual Dining
- • Family restaurants
- • Local cuisine establishments
- • Mid-range dining venues
- • Multi-cuisine restaurants
Segment C: Fine Dining
- • High-end restaurants
- • Hotel restaurants
- • Specialty cuisine venues
- • Premium dining establishments
Segment D: Bars & Lounges
- • Pubs and bars
- • Rooftop lounges
- • Night clubs with food service
- • Sports bars
3.3 Restaurant Owner Profile
| Age Range | 28-55 years |
| Tech Comfort | Moderate (smartphone users) |
| Pain Points | Staff management, customer complaints |
| Decision Drivers | ROI, ease of use |
| Budget Sensitivity | High (SME market) |
3.4 End-User Profile (Diner)
| Age Range | 18-45 years |
| Tech Literacy | Smartphone literate |
| Expectations | Fast service, convenience |
| Behavior | QR code familiar (post-COVID) |
3.5 Market Size Estimation (Nepal)
Registered restaurants: ~50,000+
Target addressable (urban): ~15,000
Initial year target: 500-1,000
Avg revenue/account: NPR 18,000-30,000/year
Value Proposition
Primary Value Proposition
"Seamless dining powered by smart technology"
Eliminating the friction between customer needs and service delivery
4.1 Unique Selling Points (USPs)
Zero App Download
Browser-based, works on any smartphone
Nepali Language
Localized for Nepali market
3-Second Service
Minimal delay in staff notification
100% Coverage
No table goes unmonitored
Affordable Pricing
Tailored for Nepali SME budgets
Quick Actions
Pre-configured service requests
For Restaurant Owners
Pain Relievers:
- ✓ Reduced staff workload
- ✓ Eliminated missed orders
- ✓ No menu printing costs
- ✓ Centralized request management
Gain Creators:
- ✓ Faster table turnover
- ✓ Increased customer satisfaction
- ✓ Real-time order visibility
- ✓ Competitive differentiation
For Customers
Pain Relievers:
- ✓ No waiting for attention
- ✓ No waving/shouting
- ✓ Quick bill requests
- ✓ Multiple request options
Gain Creators:
- ✓ Instant service requests
- ✓ Digital menu browsing
- ✓ Seamless experience
- ✓ Enhanced dining experience
Feature Analysis
5.1 Core Features Breakdown
Feature 1: Digital Menu
Description: Dynamic, visual menu accessible via QR scan
Business Value: Eliminates printing costs, enables instant updates
Customer Value: Visual appeal, easy browsing
Technical: Web-based, image-rich interface
Feature 2: QR Table Scan System
Description: Unique QR code for each table
Business Value: Table-specific tracking
Customer Value: Instant access, no app needed
Display: "टेबल ०५" (Table 05) shown
Feature 3: Bell Alert System
Description: One-tap service request buttons
Business Value: Reduced missed requests
Alert Types: पानी (Water), बिल (Bill), मद्दत (Help)
Special: "वेटर बोलाउनुहोस्" main button
Feature 4: Live Orders Dashboard
Description: Real-time staff monitoring interface
Business Value: Centralized management
Customer Value: Faster service delivery
Indicators: Color-coded urgency levels
5.2 Feature Tier Matrix
| Feature | Free | Standard | Premium |
|---|---|---|---|
| Digital Menu | |||
| Ring Alert System | |||
| QR Table Codes | |||
| MyPay Integration | |||
| Real-time Table Orders | |||
| Invoicing System | |||
| Order Tracking | |||
| Reports & Analytics |
5.3 Sample Menu Items Showcased
चिकन मोमो
Rs. 180
दाल भात
Rs. 250
सेकुवा
Rs. 450
थुक्पा
Rs. 220
चोइला
Rs. 380
Pricing Strategy
6.1 Pricing Philosophy
The pricing follows a FREEMIUM-TO-TIERED SUBSCRIPTION MODEL designed to lower adoption barrier, encourage upgrades through feature limitations, provide value at every tier, and remain affordable for Nepali SME market.
निःशुल्क
- Digital Menu
- Ring Alert System
- QR Table Codes
- Advanced Features
Purpose: Risk-free evaluation
स्ट्यान्डर्ड
- Digital Menu
- Ring Bell Alerts
- QR Table Codes
- MyPay Integration
- Order Tracking
~$11 USD/month
प्रिमियम
- Everything in Standard
- Real-time Orders
- Invoicing System
- Order Tracking
- Reports & Analytics
~$18 USD/month
6.3 Pricing Psychology Elements
Anchor Pricing
Premium shown last to make Standard seem affordable
Popular Badge
Standard marked as "लोकप्रिय" to guide choice
Free Trial
Reduces risk perception
Nepali Currency
Local pricing builds trust
6.4 Annual Revenue Potential Per Customer
Standard Tier
Rs. 18,000/year
Premium Tier
Rs. 30,000/year
Revenue Model
7.1 Primary Revenue Stream
SUBSCRIPTION REVENUE: Monthly recurring revenue from paid tiers
7.2 Revenue Projections (Year 1)
| Quarter | Free Users | Standard | Premium | MRR |
|---|---|---|---|---|
| Q1 | 100 | 20 | 5 | Rs. 42,500 |
| Q2 | 200 | 50 | 15 | Rs. 1,12,500 |
| Q3 | 300 | 100 | 30 | Rs. 2,25,000 |
| Q4 | 400 | 180 | 50 | Rs. 3,95,000 |
Year 1 ARR Target
~Rs. 45,00,000 (~$33,000 USD)
7.3 Potential Secondary Revenue Streams
7.4 Unit Economics
CAC
Rs. 5,000-10,000
CLV (2-year)
Rs. 36,000-60,000
CLV:CAC Ratio
4:1 to 6:1 ✓
Gross Margin
80-85%
Payback Period
3-6 months
User Journey Mapping
8.1 Customer (Diner) Journey
ARRIVAL
Customer enters restaurant → Seated at table with QR code → Notices TapstiK QR sticker
DISCOVERY
Scans QR code → Browser opens (no app) → Sees welcome in Nepali → Views table number
BROWSING
Explores digital menu → Views food images and prices → Filters by category
INTERACTION
Uses quick action buttons: पानी (Water), बिल (Bill), मद्दत (Help) → Taps "वेटर बोलाउनुहोस्"
SERVICE DELIVERY
Staff receives instant notification → Staff responds → Customer receives service
COMPLETION
Requests bill via app → Payment processed → Table cleared for next customer
8.2 Restaurant Owner Journey
AWARENESS
- • Sees advertisement/referral
- • Visits landing page
- • Reviews features
CONSIDERATION
- • Clicks "Book Free Demo"
- • Contacts via WhatsApp
- • Receives demo
TRIAL
- • Signs up for 30-day trial
- • Implements at select tables
- • Monitors performance
CONVERSION
- • Experiences value
- • Selects pricing tier
- • Completes subscription
USAGE
- • Rolls out to all tables
- • Trains staff
- • Updates menu digitally
ADVOCACY
- • Provides testimonial
- • Refers restaurants
- • Considers upgrade
Technical Architecture
9.1 Technology Stack
| Layer | Technology |
|---|---|
| Frontend | HTML5, Tailwind CSS, JavaScript |
| Backend | Django (Python) |
| Template Engine | Django Template Language |
| Styling | Tailwind CSS (CDN), Custom CSS |
| Icons | Font Awesome 6.4 |
| Fonts | Google Fonts (Outfit) |
| Static Assets | Django Static Files |
9.2 Animations Implemented
float
Floating blobs
pulse-slow
Pulsing badges
fade-in
Section fade-ins
slide-up
Content slide-ups
Future Features
10.1 Additional Features
- • Reviews
- • Payment Gateway
- • Analytics
- • Notifications
Conclusion
11.1 Summary
TapstiK aims to revolutionize the dining experience in Nepal by providing an easy-to-use, cost-effective digital solution for restaurants. With a focus on local needs, cultural relevance, and affordability, TapstiK is poised to become the go-to platform for Nepali eateries looking to enhance customer service and operational efficiency.